What's Good.
A newsletter from the founder of Good Looks about media, business, ai, and whatever else is worth paying attention to.
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Every company is a media company now
AI has commoditized execution. Brand, content, and attention are the strategic moat.
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Distribution is the new moat
When building gets cheaper, reaching the right people becomes the durable advantage.
Creative and commercial strategy are converging
The strongest growth decisions increasingly begin with a creative point of view.
Good Looks expands its venture studio practice
A broader operating model for identifying, building, and growing unconventional opportunities.
Makers Social joins the Good Looks portfolio
Good Looks partners with the Columbus-based creative experience company for its next phase of growth.
Good Looks launches in Columbus
A next-generation venture agency built where business, creativity, and technology meet.
Notes from the founder's desk
Thoughts on building a venture agency in Columbus, the state of modern business, and what we're learning along the way.