From $500K to $5M in 18 months.

KISS wasn't simply introducing a new product. It was helping create an emerging category.

Smart locks had yet to be widely adopted across self-storage, so operators first had to understand why they needed them. Then KISS had to explain why its battery-free, NFC-powered technology worked fundamentally differently from other solutions.

That meant KISS needed to do more than generate leads.

It needed to establish a clear market position, educate buyers, build credibility around an unfamiliar solution, create demand, and develop the commercial infrastructure required to turn that demand into revenue.

Clear positioning, customer education, and a credible brand weren't just marketing priorities. They were critical to the commercial strategy.

Good Looks embedded directly into KISS to build the brand and commercial engine around the technology.

The strategy followed the same principles behind the Good Looks Growth Framework: build credibility, create exposure, and convert that opportunity into revenue, supported by the strategy and infrastructure underneath it all.

Before we could scale demand, we needed to make KISS easier to understand and establish the credibility buyers needed to confidently consider a fundamentally different product.

We refined the company's positioning, messaging, pricing story, and product narrative around a technology that required significant customer education. Then we built the assets buyers needed to understand the product and gain confidence in it, including a new website, customer stories, the Founder's Story, sales collateral, and a growing library of educational content.

One example was ONELock Basics, a 12-part YouTube series built around the questions prospects repeatedly asked during the sales process.

Instead of relying on salespeople to provide the same education one conversation at a time, buyers could educate themselves before and throughout the buying process, creating better-informed buyers and more productive sales conversations.

The result was a stronger brand, better-educated buyers, greater market credibility, and a foundation that made everything that followed more effective.

With the foundation in place, we built multiple paths to market.

Outbound. Trade shows. Organic content. Paid advertising. Strategic partnerships. Referrals.

Rather than relying on a single source of demand, we built an interconnected acquisition engine designed to consistently put KISS in front of self-storage operators.

And because the brand, messaging, and credibility were already in place, every channel became more effective.

Whether someone discovered KISS through an outbound email, trade show, partner, ad, referral, or piece of content, they found a credible brand with a clear story and the information they needed to understand the product.

We didn't just create more exposure. We made that exposure more valuable.

Generating demand only matters if you can convert it.

We built the sales process, pricing and packaging strategy, CRM, pipeline architecture, demos, sales collateral, follow-up systems, reporting, forecasting, and automation required to turn growing demand into revenue at scale.

The objective was to move away from individual heroics and build a repeatable commercial system, one that gave the sales team more leverage and made it easier to understand what was working, where opportunities were getting stuck, and what to improve next.

Then we continued evolving the business model.

In early 2026, we helped introduce recurring revenue alongside the hardware business, developing the pricing, packaging, offers, and commercial processes required to bring the new model to market.

Today, look across the self-storage vendor landscape and KISS has firmly established itself as one of the industry's most recognizable smart-access brands.

That position was built alongside a dramatic commercial transformation.

When Good Looks entered the business in April 2025, KISS was coming off a year with less than $500,000 in annual hardware sales. The company finished 2025 at more than $2 million in annual hardware sales and is projected to exceed $5 million in 2026, roughly 10× its pre-engagement annual sales.

Along the way, KISS sold more than 50,000 smart locks, added 200+ new customers across the United States and Europe, and dramatically expanded its presence across the self-storage industry.

At the same time, KISS evolved from a relatively unknown emerging product into a recognized industry brand, with a clearer market position, stronger digital presence, growing industry credibility, strategic partnerships, customer proof, and an educational content library that made a fundamentally different product easier to understand, believe in, and sell.

The business model evolved, too. In early 2026, we helped KISS introduce recurring revenue alongside its hardware business. Within the first 6 months, that new model had added more than $300,000 in ARR.

But the most important result is the engine underneath those numbers.

KISS now has a brand customers recognize, multiple channels creating demand, a repeatable sales process, a growing partner ecosystem, recurring revenue, and the systems and infrastructure required to support scalable growth.

We didn't just help KISS sell more locks. We built the foundation for the business to scale.