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What's Good.
The Good Looks newsletter on media, marketing, sales, AI, and what's changing in business, delivered to your inbox.
A salesperson is not a GTM strategy
Great salespeople shouldn’t have to brute-force growth. Build a growth engine that gives capable salespeople leverage.
Read story
From $500K to $5M in 18 months.
Keep It Simple Storage
10× growth in annual smart-lock sales
Every company is a media company now
AI has commoditized execution. Brand, content, and attention are the strategic moat.
300 million views. One repeatable format.
Speak
300M+ views in one year
Notes from the founder's desk
Thoughts on building a venture agency in Columbus, the state of modern business, and what we're learning along the way.
The video that helped land a deal on Shark Tank.
Makers Social
A Shark Tank deal with Kevin O'Leary
Distribution is the new moat
When building gets cheaper, reaching the right people becomes the durable advantage.
Creative and commercial strategy are converging
The strongest growth decisions increasingly begin with a creative point of view.