Distribution is the new moat.
When building gets cheaper, reaching the right people becomes the durable advantage.
Where advantage lives
The cost of making software, content, and campaigns is falling. The cost of earning genuine attention is not. That shift changes where enduring advantage lives.
Distribution compounds
A strong distribution system compounds. It turns customer insight into sharper stories, sharper stories into demand, and demand into the feedback that makes the product better.
Build it in
The companies that win will not treat distribution as a launch plan. They will build it into the company from the beginning.
