KISSSmart LockCase Study
From $500K to $5M in 18 months.
How Good Looks helped Keep It Simple Storage (KISS) build the brand and go-to-market engine behind 10× growth in annual smart-lock sales.
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Get Chosen.
Make it easy to say yes.
We help businesses turn more of the right opportunities into customers by strengthening the offer, buying experience, and sales process.
The Conversion Test
Are you making it easy to say yes?
Four questions to find out where you stand.
Is the offer compelling?
Does the right customer have a clear and convincing reason to buy?
Is there a clear path to yes?
Does everyone know what needs to happen next to move an opportunity toward a decision?
Are you closing the right customers?
Is your sales process identifying customers who can actually be successful with what you sell?
Do you know why you win and lose?
Can you explain, with evidence, why opportunities become customers, or disappear?
Not Sure?Take the Growth Diagnostic Now
Our out of the box offerings
While a lot of our work is bespoke, these are the simplest ways to leverage Good Looks' capabilities, with our pre-built offerings.
Sales Call Audit
Let us listen to your sales calls. We'll tell you why you're losing deals.
Learn more
Need a more hands-on
GTM partner?
Not every growth challenge fits neatly into a package. We work alongside businesses to identify what's holding them back and build the strategy, systems, technology, and teams required to grow.
Case Studies
The Good Looks Effect.
See what happens when business meets creative.
See all case studies
Makers SocialCase Study
The video that helped land a deal on Shark Tank.
How Good Looks helped Makers Social tell its story, stand out from thousands of applicants, and make its way from Columbus to the Tank.
SpeakConsumer Education AppCase Study
300 million views. One repeatable format.
How Good Looks built a creator engine around Speak's real spoken-practice moment and made it consistently go viral for a full year.
Common Questions.
It means turning the right opportunities into customers. A business gets chosen when its offer, buying experience, and sales process make it easy for an interested person to say yes.
It is the work of shaping what a business sells and at what price so the value is obvious. A strong offer removes doubt, reduces risk for the buyer, and gives people a clear reason to act now instead of later.
Conversion optimization improves the share of interested people who take the next step, whether that is booking a call, requesting a quote, or buying. Small changes to pages, forms, and follow up compound into significantly more customers from the same traffic.
Sales enablement gives a sales team the materials, training, and process it needs to win business consistently. That includes proposals, case studies, call frameworks, and a clear path from first conversation to closed deal.
A CRM keeps track of every lead and customer in one place. Automation handles follow up, reminders, and data entry, so nothing falls through the cracks and the team spends its time on conversations instead of admin work.
They study how leads move through the business today, find where interested people drop off, and then rebuild the steps, scripts, and systems around what actually closes business. They help build and implement it, not just recommend it.
It depends on the constraint. Businesses that are not credible yet should start with Stand Out, businesses without enough attention should look at Get Seen, and businesses losing ready to buy prospects should focus on Get Chosen. The Growth Diagnostic takes a few minutes and helps identify the constraint.